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GF Sourdough vs. Regular Store Loaf: Who Pays More?🥖

Here’s how to beat the markup

Short answer: GF shoppers in the U.S. often pay significantly more for basics like bread, pasta, and cereals. Here’s what recent research shows:

  • A UMass Amherst analysis of U.S. bakery products found gluten-free items were up to 87% more expensive than conventional ones. 

  • A Columbia University market-basket study reported GF products averaged 183% higher prices than wheat-based counterparts across multiple retail channels. Celiac Disease Center

  • Beyond Celiac summarizes U.S. findings: GF cereals, pasta, and snacks can be up to 139% more expensive than gluten versions. Celiac Disease Foundation

  • New U.S. work also notes many packaged GF products cost more and can skew lower in protein/higher in sugars - another reason to focus on real-food methods. 

Bottom line: you’re paying a premium at the store - and not always for better bread.

The fix: bake smarter, not pricier

Our GF Sourdough Video Masterclass shows you how to get bakery-quality crust and tender crumb at home using everyday flours - no gums, no pricey mixes. You’ll see every step on video (starter care, fermentation timing, shaping, steam/heat strategy), plus get printable guides and 30+ bonus recipes (bagels, focaccia, burger buns, crackers, waffles, and more).

Hundreds have joined our GF Sourdough Masterclass and shared incredible before-and-afters, and I personally invite you to come bake with us! 

Bake better bread, keep more of your grocery budget, and enjoy slices you’re actually proud to serve.

Natural fermentation + simple pantry flours = bigger flavor AND a cleaner ingredient list than most packaged GF bread. 

Want the full 30+ sourdough bread recipes list? 

Including: 

  • How to store, refresh, and use discard on repeat (plus quick bakes that actually crunch)

  • Sweet (But Not Too Sweet): Dessert Sourdough collection ( think chocolatey bread, rustic sourdough bread with walnuts & cranberries, pancakes and waffles, and many more. 

  • Easy to follow, Step-by-step VIDEO masterclass on how to make perfect sourdough. Chef-tested and proven methods, so you don't need to worry about trial and error. 

Try the full Masterclass risk-free for 365 days. And if you don’t think that's the best gluten-free bread you have ever baked, we will simply return your money, no questions asked. 

Get your instant access to the incredible benefits of gluten-free sourdough for life. 

All recipes are 100% gluten-free, built on simple pantry flours, and taught step-by-step so you can replicate the results any day of the week.